Read. Learn. Grow.

When you understand the possibilities—the areas where your company has the most potential for growth—you can grow more, do more, be more. Start exploring the possibilities (and realities) a culture of appreciation has created for leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group. Bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition helps companies thrive—whether measured by return on equity, return on assets, or operating margin.

The Carrot Principle
How the best managers use recognition to engage their people, retain talent, and accelerate performance.
The Invisible Employee
Realizing the hidden potential in everyone
A Carrot A Day
A daily dose of recognition for your employees.
The 24-Carrot Manager
A remarkable story of how a leader can unleash human potential.
Managing With Carrots
Using recognition to attract and retain the best people.


Key Takeaway
Looking to better understand the psychology and importance of strong recognition practices? Authors Gostick and Elton take it from the elementary to the insightful in these bestselling reads.